The market research of depilatory products (hair removal waxing, depilatory cream) in Czech Republic

by admin

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Sep 25, 2011

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For the market research of depilatory waxing products, you should know the key supply and demand trends and the international and local waxing products brands. Also you should explore the potential of beauty and depilatory industry. Also you will get the answers of the questions shown below:

depilatory products-waxing strips

What is the market size of depilatory waxing products?

Which brands is the most popular brands in local area and the market size of this brand?

What is the hair removal products development trend?

For the sale of depilatory products in 2010, it stagnated. Actually the market of depilatory products is dominated by the razors and blades. Market share of razors and blades are the No.1 depilatory products in Czech Republic. Not only in Cz, also in other countries, those products are also the No.1 depilatory products in other countries. It means that both men and women adopt the shaving methods as the most common hair removal method. In this field, Procter & Gamble Czech Republic dominated the 34% value share in 2010.

For women’s razors and blades, Gillette Sensor Excel is pretty popular and it had 51% market share. Also, the company’s pre-shave and other related products led the market share. Gillette hold good reputation among consumers.

As to the hair removal waxing products, such as the ready to use waxing strips, are not the No.1 depilatory products in most countries. The waxing strips are new depilatory products which entered into the depilatory market. The hair removal with depilatory waxing hair removal strips is easy and convenient and it delivers long term result. It is different from shaving and it can last up to four weeks. Hair removal by shaving can only make the hair grow stronger and stronger. Waxing methods would make the hair grow thinner and thinner.

As a result, the waxing products would have great market potential in the future.

For other information about waxing strips, please refer to our products page.

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